A Bradford shop faces backlash for installing inappropriate signage without permission
Bradford: So, there’s this shop in the city center that put up a sign that’s causing quite a stir. It’s been called “crude” and “harmful” by the local council.
Cash Generator opened up in a historic building last September. This place, Pearl Assurance House, is pretty old, dating back to the 1870s, and it’s a Grade II listed site. You know, the kind of place that’s supposed to be preserved because of its architectural value.
Before they even got started, folks were worried about those bright blue and yellow signs they slapped up without asking for permission. Turns out, you need to get the green light for changes to listed buildings.
Bradford Civic Society wasn’t having it. They called the signs “garish” and got the council to take a closer look. Cash Generator then tried to get permission retroactively in November, but that didn’t go well.
On January 6, the council shot down their request. They said the signs just didn’t fit with the historic vibe of the area. The conservation officer pointed out how the building’s design is a big deal and that the new signs clash with its character.
He mentioned that the building has some beautiful Italianate details, and the new signs just ruin that look. The signs are bright and flashy, which doesn’t match the building’s style at all.
People even complained, saying the signs were out of character and that the shop should have asked for permission first. The council agreed, saying the signage detracts from the building’s charm and the overall feel of the conservation area.
It’s a classic case of a business not thinking ahead. Now, they’ve got to figure out how to fix this mess.
