BrewDog’s James Watt is on the lookout for entrepreneurs to join his new reality show with a whopping £2m prize to boost their businesses
Aberdeenshire: So, James Watt, the guy behind BrewDog, is stirring things up again. He’s saying it’s a tough time to kick off a business in the UK, and he’s not holding back on why. He’s pointing fingers at the Chancellor’s Budget, claiming it’s making life harder for new entrepreneurs.
But here’s the twist: he’s launching a new reality show called House Of Unicorns. It’s got the biggest cash prize ever on UK TV—£2 million! That’s a serious chunk of change for anyone looking to grow their business.
Watt’s putting his money where his mouth is, too. He’s ready to invest £1 million of his own cash into the winning business, plus another million from Founders Capital. That’s Europe’s biggest founder investor community, by the way.
He’s teaming up with Sony and Whisper Productions to bring this show to life. This isn’t his first rodeo; he’s already backed a bunch of businesses through his previous show, The Next Unicorn.
Over six weeks, entrepreneurs will face challenges to win that massive prize. Watt’s been pretty vocal about his frustrations with the usual business shows like Dragons’ Den. He thinks they’re stuck in the past and need a fresh approach.
His goal? To double the number of UK unicorns—companies valued at over £1 billion. But he’s also worried about the current climate for startups. He feels the new Labour Government’s policies are making it tougher to get a business off the ground.
Watt believes there are still plenty of talented entrepreneurs in the UK, but they need some extra help to really shine. He’s hoping for a shift in momentum soon, especially since he’s noticed some founders are heading overseas for better opportunities.
