Morrisons is launching braille menus in all cafes, praised by Guide Dogs, making its services more accessible for visually impaired customers.
Guide Dogs praised the braille menus. They called it a positive move that improves accessibility for those with sight loss. This helps them live actively and independently.
Each cafe’s braille menu lists meals and shares deal information using raised dots. Sean Gill spoke about the change, knowing tasks like ordering appear simple.
Morrisons wants to support all customers better. The braille menus resulted from customer feedback. This update creates a more inclusive café experience where customers can enjoy affordable food.
CEO Rami Baitiéh pledged to refresh Morrisons in 2023. This action for customers follows other recent changes.
Morrisons added digital screens and an AI app. They made child-friendly checkouts. “Stop and rest” areas now exist, and quiet hours got extended. Shoppers can also join management meetings.
The supermarket’s yearly profit increased after seeing their best quarter since 2021. Group sales rose 4.1% to £15.3 billion, while fourth quarter sales climbed 4.9% to £3.8 billion.
